ConvertKit vs Flodesk: Which is Better?

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ConvertKit vs Flodesk: “While both platforms offer a variety of tools to help users create effective email campaigns, Flodesk stands out for its visually stunning templates and easy-to-use email builder. Additionally, Flodesk has a simpler pricing structure and offers unlimited subscribers and emails for a fixed monthly price of $38.”

ConvertKit vs Flodesk: Which is Better - Miranda Ruiz Studio
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In this article:

  1. Overview of ConvertKit vs Flodesk
  2. Features and Functionality
  3. Pricing and Plans
  4. Ease of Use
  5. Customer Support and Resources

Email marketing is a critical component of any successful digital marketing strategy. It allows businesses to connect with their audience in a personalized way and drive conversions. But with so many email marketing platforms on the market, choosing the right one can be overwhelming. In this article, we will compare two popular email marketing platforms: ConvertKit and Flodesk. We will explore their similarities and differences, and help you decide which one is better suited for your needs. It’s worth noting that while we are currently using Flodesk, we will remain impartial throughout the article to provide you with an unbiased comparison.

We will start by providing an overview of both platforms, highlighting their strengths and weaknesses, and giving you an idea of what each platform has to offer. From there, we will dive deeper into each subtopic, providing you with detailed comparisons of the features, functionality, pricing, ease of use, and customer support of both platforms. By the end of this article, you will have a better understanding of which email marketing platform is better suited for your business.

Let’s get started!

1. Overview of ConvertKit vs Flodesk

ConvertKit and Flodesk are two popular options that offer different approaches to email marketing. ConvertKit has been around since 2013 and is geared towards bloggers, content creators, and small business owners. It is designed to help users build their email list, automate their email campaigns, and create targeted messages. ConvertKit offers a variety of features, including customizable opt-in forms, visual automation workflows, and detailed reporting and analytics. It also integrates with a wide range of third-party tools, including Shopify, WordPress, and Teachable.

Flodesk is a relatively new player in the email marketing space, having launched in 2018. It is designed for creative entrepreneurs, bloggers, and small business owners who want to create beautiful, visually appealing emails without needing to have any design skills. Flodesk offers a drag-and-drop email builder, a wide range of templates, and a library of high-quality images and graphics to help users create professional-looking emails quickly and easily. It also includes features like automated workflows, integrations with popular e-commerce platforms, and detailed analytics to help users track their email performance.

2. ConvertKit vs Flodesk: Features and Functionality

Both ConvertKit and Flodesk offer a range of tools to help users create and send effective email campaigns. ConvertKit is known for its simplicity and ease of use, with a focus on automation and segmentation. Users can create custom email sequences, tag subscribers based on their behavior, and set up automated workflows to save time and increase engagement. ConvertKit also offers a landing page builder and customizable forms to help users grow their email list.

In contrast, Flodesk has gained popularity for its visually stunning templates and easy-to-use email builder. Its drag-and-drop interface allows users to create beautiful, on-brand emails without any coding experience. Flodesk also offers features such as automation workflows, segmenting, and analytics to help users optimize their campaigns. In addition, Flodesk provides a variety of integrations with popular tools such as Shopify, Squarespace, and WordPress.

Overall, both platforms offer a variety of features to help users create effective email campaigns, and the choice may come down to personal preference and specific needs.

3. Pricing and Plans

When it comes to pricing and plans, ConvertKit and Flodesk have different approaches. ConvertKit pricing is based on the number of subscribers you have, and they offer a free plan for up to 1000 subscribers. The paid plans start at $29 per month for up to 1,000 subscribers and go up to $399 per month for up to 90000 subscribers. All of ConvertKit’s plans come with the same features, with the only difference being the number of subscribers you can have.

Flodesk, on the other hand, has a fixed price of $38 per month for unlimited subscribers and unlimited emails. Flodesk’s pricing is simple and straightforward, and there’s no need to worry about hitting a certain subscriber count and having to upgrade to a higher-priced plan. It’s also worth noting that Flodesk doesn’t offer a free plan, but they do offer a 30-day free trial so you can test out the platform before committing to a subscription. Ultimately, it’s important to consider your budget and subscriber count when choosing between ConvertKit and Flodesk’s pricing plans.

4. ConvertKit vs Flodesk: Ease of Use

Both email marketing platforms have their strengths and weaknesses. ConvertKit is known for its simplicity and user-friendly interface, making it easy for beginners to navigate and use. Its drag-and-drop editor makes it easy to create forms, landing pages, and email templates without any coding experience. Additionally, ConvertKit has a clean and straightforward dashboard that allows users to manage their subscribers, tags, and automations.

On the other hand, Flodesk takes a more visual approach to email marketing, with a focus on creating beautiful and visually engaging emails. Its drag-and-drop editor is intuitive and easy to use, allowing users to create stunning email designs quickly. However, Flodesk’s interface may not be as straightforward as ConvertKit’s, especially for users who are used to more traditional email marketing platforms. While Flodesk provides helpful tutorials and guides to get users started, some may find the learning curve to be steeper compared to ConvertKit.

5. ConvertKit vs Flodesk: Customer Support and Resources

When it comes to email marketing platforms, having good customer support and resources is critical. Both ConvertKit and Flodesk offer various support channels to their users, including email support, help documentation, and live chat.

ConvertKit has a robust knowledge base that includes video tutorials, written guides, and FAQs. They also offer live workshops and webinars to help users maximize their use of the platform. Additionally, ConvertKit provides email support to its users, although the response time may take up to 24 hours. However, they do not offer phone support, which could be a downside for some users who prefer to speak to a support representative directly.

On the flip side, Flodesk offers 24/7 email support to its users, with an average response time of fewer than 30 minutes. They also have a knowledge base with helpful articles and tutorials to help users navigate the platform. However, unlike ConvertKit, Flodesk does not offer live chat or phone support. While email support may suffice for most users, some may prefer more immediate assistance when they run into technical issues.

Our Verdict on ConvertKit vs Flodesk

The free plan offered by ConvertKit is a convenient option for those who have limited resources to invest in email marketing, while Flodesk’s current plan stands out from the rest. There doesn’t seem to be any other platform that offers a similar plan. Although we do not recommend making a decision solely based on pricing, Flodesk’s pricing provides a compelling reason to sign-up. When comparing Flodesk and ConvertKit, Flodesk has a clear advantage.

Choosing the better platform between Flodesk and ConvertKit ultimately depends on how much you value aesthetics. As designers, Flodesk’s visually stunning email editor and user-friendly interface make it difficult to ignore. However, if you prefer plain-text looking emails or more advanced features, ConvertKit’s platform might be the better option for you.

Although we have never used ConvertKit ourselves, we have extensively researched and read different reviews. However, since we have been using Flodesk since its beta stage at $20 a month, we have found that it offers a superior email design experience compared to other platforms. Flodesk’s drag-and-drop email builder, stunning templates, and library of high-quality images and graphics have made creating professional-looking emails quick and easy, even without any design skills. In addition, Flodesk’s affordable pricing plans and excellent customer support have further solidified our preference for the platform. While we acknowledge that ConvertKit may offer more advanced features for ecommerce, we believe that Flodesk’s overall design and user experience make it the better choice for our business needs.

If we have to choose all over again our Email Marketing platform for sure we will select FLODESK again.

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Let us know in the comments which one do you use, ConvertKit or Flodesk? Why?

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